Author Archives: Mark Verone

Hashtags for Bad Travel Behavior

Bravo to Travel & Leisure Magazine for this awesome summary of bad travel behaviors… By: Travel + Leisure Staff: Airport vigilantes have lately been calling out rude conduct on social media—from bare feet and nose-picking (#PassengerShaming) to too-big bags (#CarryonShame). But there’s more boorish behavior in search of a hashtag. Travel vulgarians, we’re talking to […]

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Syracuse University Magazine Fall/Winter 2015

Syracuse University Alumni Association Presidents Column Syracuse University Magazine Fall/Winter 2015 Forever Orange Thank you to all of you who joined us on campus for Orange Central Homecoming in October. The weekend was an extraordinary celebration of the more than 250,000 members of our Orange family. On behalf of all alumni, I would like […]

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BrandStand: Experiential Marketing

S.I. Newhouse School of Public Communications at Syracuse University BrandStand: Experiential Marketing September 28, 2015 by Communications Staff By Mark Verone, VP of Global Marketing & Product Operations & Services, Gogo Selling an experience is one of the hardest things for any brand to portray effectively. Many brands will use a variety of tactics […]

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SU Magazine Summer 2015

Syracuse University Alumni Association Presidents Column Syracuse University Magazine Summer 2015 See You at Homecoming As the new president of the Syracuse University Alumni Association (SUAA), I look forward to leading a team of ambassadors to our more than 250,000 Syracuse alumni across the globe. A 1995 Newhouse graduate, my Orange roots run deep. […]

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Could the Orbitz and Expedia deal have happened sooner?

Interesting…I joined Orbitz during the Cendant era and the 2nd IPO and left in 2011 for greener pastures…even in 2011, there was a sense that consolidation of the Travel Business was looming.  At the same time, I wonder how long the OTAs can sustain 20-25% margins in the hotel business.  Hotels will get smarter and […]

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