Getting Started With Agile Marketing Measurement

Part 5 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker

http://www.forbes.com/sites/kimberlywhitler/2016/12/27/getting-started-with-agile-marketing-measurement/#438080021dcd

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