S E N I O R M A R K E T I N G O P E R A T I O N S & T E C H L E A D E R
Direct • Interactive Media • Research • International • Consulting • Revenue Management
Mark Verone is a marketing, product, sales and tech operations leader who has applied his expertise to travel eCommerce, interactive and traditional media. Mark has over 20 years of professional marketing operations and management experience including client service, revenue generation, content management, and advertising operations. His organized approach to maximizing available resources has led to increased revenue development.
Mark joined Gogo, Inc. in October of 2011 as Director, Ad Operations & Content Management, then as VP, Global Marketing & Product Operations and Services. Mark now serves as VP, Global IFE Operations & Automation working on continuous improvement projects across the technology organization. At Gogo he is responsible for developing an operational discipline within the Gogo marketing and technology teams to support their commercial sales and sponsorship efforts along with their in-flight entertainment on demand video services. This includes establishing systems, technology, workflow, automation and processes to streamline a collection of manual tasks. Mark led the effort to create the world’s first IAB-certified, real-time, in-flight ad serving solution and is also working to optimize various content partnerships across the consumer facing in-flight airline portals.
Prior to joining Gogo, Mark spent 6yrs at Orbitz Worldwide as Director of Partner Marketing Operations, where he was responsible for managing a global team focused on the execution of $60MM in global advertising revenue across Orbitz Worldwide (Orbitz.com, Cheaptickets.com, ebookers.com, Trip.com, HotelClub.com, and The Away.com Network). Mark established a global ad serving technology strategy by consolidating the Orbitz brands onto a common ad serving platform to maximize efficiency for his team. This strategy allowed the company to view its advertising inventory across all brands through a common yield and inventory management technology. Mark further streamlined the sales and ad operations process by integrating the ad server with various back office financial systems to generate better sales and revenue forecasting along with monthly billing and delivery reconciliation.
Mark is a 1995 graduate of the prestigious S.I. Newhouse School of Public Communications at Syracuse University where he received the 1993 award for “Best Creative Production” from the National Association of College Broadcasters (NACB). Mark was elected to the Syracuse University National Alumni Association Board of Directors in 2009 and now serves as President and as Member of the Board of Trustee. Mark earned his MBA with honors from The Lake Forest Graduate School of Management in 2005.
Over Mark’s fast paced career he’s worked in Promotions, Marketing & Research for numerous radio stations on the local, national and global level with radio stations in Eastern Europe, Russia and emerging markets. Before joining Orbitz Worldwide, Mark spent 2 years with Point-To-Point Direct Marketing Solutions as Midwest Regional Vice President and 5 years with Clear Channel Radio as Director of Client Services for Clear Channel Radio Interactive where he was the architect behind the consolidation of 1,200 radio websites under a common ad serving technology platform generating $20MM in annual revenue.
In addition to working with multi-million dollar advertising partners, he has created turn-key programs and products to generate revenue for local, national and global sales teams. Mark’s passion for operational efficiency has led him to create continuous improvement processes that leverage technology automation to make his operations team more efficient with greater output, attention to detail, improved quality and overall customer satisfaction.
In his spare time, Mark enjoys technology (latest gadgets), eating and cooking, photography, gardening, swimming, biking, skiing, golfing (badly), the beach and traveling with his wife Rachelle and their 2 young sons, 9yr old Andrew who has flown over 500K miles since birth and 5yr old Christopher who flew over 100K miles before the age of 2 – both kids have airline status. Reach Mark Verone directly at: (847) 477-8674 or via e-mail at: firstname.lastname@example.org
This is my personal blog and the views and opinions expressed are mine and not necessarily the views of my employer, Gogo, Inc. I am not a spokesperson for Gogo and Gogo does not endorse any material, content and/or links nor do they assume any liability for my actions.