May 18, 2017 | Agile Marketing, Featured | In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of […]
Part 6 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2017/02/05/how-to-measure-agile-marketing-perspective-from-5-experts/#569d151f7aa6
Part 5 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/27/getting-started-with-agile-marketing-measurement/#438080021dcd
Part 4 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/22/agile-marketing-and-the-martech-stack-the-tools-that-can-unlock-insight-and-growth/#6ba467d558c1
Part 3 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/18/making-agile-innovation-work-for-both-marketing-and-it/#769d1f6765a0
Part 2 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/10/how-to-implement-agile-marketing-three-overlooked-requirements/#27554a141737
Part 1 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/03/agile-marketing-moving-at-the-speed-of-the-customer/#63c55b8a74af
I was honored and flattered that Scott Brinker from the Chief Marketing Technologist Blog invited me to participate in a blog post talking about Scrumban for Agile Marketing. Check out the post here: http://chiefmartec.com/2014/12/using-scrumban-lean-agile-marketing/
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