Category Archives: Marketing

Mark Verone on Agile Marketing Operations at Gogo

May 18, 2017 | Agile Marketing, Featured | In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of […]

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Agile Marketing And The MarTech Stack: The Tools That Can Unlock Insight and Growth

Part 4 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker

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BrandStand: Experiential Marketing

S.I. Newhouse School of Public Communications at Syracuse University BrandStand: Experiential Marketing September 28, 2015 by Communications Staff By Mark Verone, VP of Global Marketing & Product Operations & Services, Gogo Selling an experience is one of the hardest things for any brand to portray effectively. Many brands will use a variety of tactics […]

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