Category Archives: Marketing

Mark Verone on Agile Marketing Operations at Gogo

May 18, 2017 | Agile Marketing, Featured | In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of […]

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BrandStand: Experiential Marketing

S.I. Newhouse School of Public Communications at Syracuse University https://communications.syr.edu/blog/brandstand-four-seasons-north-face/ BrandStand: Experiential Marketing September 28, 2015 by Communications Staff By Mark Verone, VP of Global Marketing & Product Operations & Services, Gogo Selling an experience is one of the hardest things for any brand to portray effectively. Many brands will use a variety of tactics […]

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