Part 6 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker
http://www.forbes.com/sites/kimberlywhitler/2017/02/05/how-to-measure-agile-marketing-perspective-from-5-experts/#569d151f7aa6
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