Could the Orbitz and Expedia deal have happened sooner?

Interesting…I joined Orbitz during the Cendant era and the 2nd IPO and left in 2011 for greener pastures…even in 2011, there was a sense that consolidation of the Travel Business was looming.  At the same time, I wonder how long the OTAs can sustain 20-25% margins in the hotel business.  Hotels will get smarter and will look for a way to decrease the commission err I mean OTA tax.

http://www.tnooz.com/article/expedia-orbitz-deal-happened-five-years-ago/

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