Blog

The year of the “Pivot”​ — Six months without pants and now a virtual job search in the middle of a global pandemic…

By Uncategorized

Published on September 17, 2020: https://www.linkedin.com/pulse/year-pivot-six-months-without-pants-now-virtual-job-mark-verone/?trackingId=aLrvQyxgRxq8OMqQssRHTA%3D%3D By Mark Verone There’s a lot of topics in here….Queue movie trailer voice-over guy: “In a land,” “In a time,” or “In a place”… 2020 feels like that blockbuster pandemic movie trailer that never ends because the theaters are closed and we can’t see movies on a big screen. […]

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Thoughts on Facebook…

By Business, Marketing

 By: Mark Verone | April 11, 2018 For the record, my data was not breached by a 3rd party. I am not one of the 87MM in the Cambridge Analytica / Facebook debacle. I use social media but lock my security settings down and I avoid use of 3rd party games or applications tied to […]

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Mark Verone on Agile Marketing Operations at Gogo

By Business, Marketing, Operations

May 18, 2017 | Agile Marketing, Featured | In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of […]

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Syracuse University Magazine Spring 2017

By SU

Appreciating Our Orange Family This is my final column as president of the Syracuse University Alumni Association (SUAA). On June 30, my term will come to a close. It has been an extraordinary honor to lead an alumni association that is 250,000 members strong. I have enjoyed meeting many of you in person—in restaurants, on […]

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How To Measure Agile Marketing: Perspective From 5 Experts

By Business, Marketing, Operations

Part 6 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2017/02/05/how-to-measure-agile-marketing-perspective-from-5-experts/#569d151f7aa6

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Getting Started With Agile Marketing Measurement

By Business, Marketing, Operations

Part 5 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/27/getting-started-with-agile-marketing-measurement/#438080021dcd

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Agile Marketing And The MarTech Stack: The Tools That Can Unlock Insight and Growth

By Business, Marketing, Operations

Part 4 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/22/agile-marketing-and-the-martech-stack-the-tools-that-can-unlock-insight-and-growth/#6ba467d558c1

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Making Agile Innovation Work For Both Marketing And IT

By Business, Marketing, Operations

Part 3 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/18/making-agile-innovation-work-for-both-marketing-and-it/#769d1f6765a0

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How To Implement Agile Marketing: Three Overlooked Requirements

By Business, Marketing, Operations

Part 2 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker http://www.forbes.com/sites/kimberlywhitler/2016/12/10/how-to-implement-agile-marketing-three-overlooked-requirements/#27554a141737

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