Category Archives: Business

Mark Verone on Agile Marketing Operations at Gogo

May 18, 2017 | Agile Marketing, Featured | In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of […]

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Agile Marketing And The MarTech Stack: The Tools That Can Unlock Insight and Growth

Part 4 of a 6 part series on Agile Marketing from Kimberly A. Whitler, Jennifer Zeszut, Jim Ewel, Roland Smart, Mark Verone and Scott Brinker

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BrandStand: Experiential Marketing

S.I. Newhouse School of Public Communications at Syracuse University BrandStand: Experiential Marketing September 28, 2015 by Communications Staff By Mark Verone, VP of Global Marketing & Product Operations & Services, Gogo Selling an experience is one of the hardest things for any brand to portray effectively. Many brands will use a variety of tactics […]

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Could the Orbitz and Expedia deal have happened sooner?

Interesting…I joined Orbitz during the Cendant era and the 2nd IPO and left in 2011 for greener pastures…even in 2011, there was a sense that consolidation of the Travel Business was looming.  At the same time, I wonder how long the OTAs can sustain 20-25% margins in the hotel business.  Hotels will get smarter and […]

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